Business Reimagined With Danny Iny | The Mirasee Podcast

What do values have to do with your business? Isn’t business just about making money? Danny Iny, CEO and founder of Mirasee and author of Teach and Grow Rich: Share Your Knowledge to Create Global Impact, Freedom and Wealth, shares his reflections on how values can enrich an entrepreneur’s life as well as become a core competitive advantage. In this episode of Business Reimagined, you’ll discover: What business is really about (hint: it’s not just about money) The key indicator that sets apart great online courses (and other products) from mediocre ones How technology has made it virtually impossible to conduct business without ethics and transparency A simple barometer to determine, at any given time, whether you’re conducting business with integrity Why online course creators have the exciting opportunity to empower people, not as a cause that’s tacked onto their business, but as its core effect Listen to this episode to discern what it means—and what it takes—to build a business that’s aligned with your

Danny Iny, Mirasee’s founder and CEO, takes a break from writing the revised edition of his book, Teach and Grow Rich, to reflect on where online education is heading and how independent online course creators can start capturing their markets today, while the industry is wide open. Key Points: At 1:07 - How the world of online business is growing up At 6:42 - Why online education is like podcasting At 10:35 - How most of today’s online courses are failing (and why that spells opportunity for those who know better) At 14:25 - What makes for a good educational experience At 16:19 - Why the best way to create an online course is to go… analog At 18:27 - Why marketing matters when you first launch your course but becomes less important over time At 25:14 - Exciting opportunities emerging through technology, and why you shouldn’t focus on them when you’re just getting started At 27:10 - Danny’s advice for aspiring course creators

The world has been reeling after the outcome of the US elections in November 2016. Even online entrepreneurs have seen the effects: post-election product launch results have ranged “ from disappointing to disastrous.” Yet Danny Iny, CEO and founder of Mirasee, is optimistic that things are getting better. Why is that? In today’s episode, he talks about the changes he’s seeing in the world of online business, and how entrepreneurs can ride on these trends—including those who are just starting out. Listen if you want to keep your ear to the ground and be ready for what’s coming. Also: The two biggest shifts in online business that have begun to take place and will continue to have an impact on how we do business and what results we get What’s happening in the great information-education divide Why 2017 is the best time to get started with creating and selling online courses, for those who haven’t done so yet How small players can succeed, even if they don’t have the expertise, marketing savvy, technical abil

Business owners want the competitive advantage. All too often, they resort to less-than-moral tactics to get there. But according to Yanik Silver, times are changing. People like you, who want to do good in the world and prosper from it, are about to eclipse those who just want the money.  How is this possible? In today’s episode, Yanik Silver talks about how aligning the ‘true soul’ of your business will not only help you stay motivated, but will also give you a competitive advantage with the shifting mentality of consumers. Also:  How Yanik turned a $400,000 loss into a wildly successful business by finding his own alignment How to properly choose a mission, message, and cause, and avoid the same embarrassment that KFC faced when selling fried chicken to support breast cancer research How to tie in your life’s work to your business model, and to do so without feeling bad about it. If you are ready to join the forward-thinking entrepreneurs who are making real change in the future of business, and doing so

You can learn every single tactic and strategy taught by every single authority in your space, whether it’s online entrepreneurship, parenting, or even underwater basket-weaving. But if you don’t have ‘right thinking’ mastered, you probably won’t be able to execute on a single one of them. In fact, the deck has been stacked against you from birth.  Are you doomed to failure?  Not at all! Today’s guest, David Bayer, has dedicated his life to the science behind right thinking. Whether you realize it or not, you are constantly attaching information to every experience you have. You can’t always control the experiences, but you CAN control the information you attach to them. Discover:  How to reframe your past experiences to free yourself to be successful today How science and research directly support how your beliefs affect your results Why a little self-help won’t work; you have to be ALL IN  If you’ve spent countless hours learning and growing mentally but still haven’t achieved the level of success you wan

In terms of performance, did you know that you have a ‘genetic bucket?’ Everyone does, and we don’t get to choose how much they hold. Some are bigger than others, and you can have a huge effect on the size of your children’s genetic bucket, by virtue of the life YOU live.  So what’s a genetic bucket?  According to Dr. Isaac Jones, your genetic bucket is how much toxicity you can hold in your body. Once the bucket overflows, you begin to feel tired and distracted. You have headaches and pain in your body. In short, an overflowing bucket can lead to poor performance.  In this episode, discover why you shouldn’t pass tiredness and headaches off as a hazard of being a busy entrepreneur. Also:  Isaac reveals his own painful past and the transition from special education student to the top of his class and nearly qualifying for the Olympics. Find out what the dirty dozen and clean fifteen are, and how you can eat better, even on a budget. Combat environmental toxins and cleanse your body through natural means, in

When the world slams a door in your face, do you give up, or do you build your OWN door? Today’s guest, Louie La Vella, is a carpenter-type entrepreneur. Every time a door closed for him, he built another. He’s spent a lifetime in the entertainment industry, and now focuses on creating amazing events that give a one-of-a-kind experience.  What’s holding YOU back from putting on an event, or being a rockstar speaker at someone else’s event? Discover:  How Louie broke into radio and television after he was turned down What makes an event successful in a competitive market What to do when your potential clients don’t want your help but desperately need it  If you’re tired of doors being slammed in your face as an entrepreneur, you don’t want to miss this episode. Build your own doors and craft amazing experiences. KEY POINTS:  At 3:00 – Louie talks about being rejected by his ideal clients, and pivoting to even greater success.  At 5:00 – Danny and Louie talk about event success in terms of crafting experience

When you think of the term strategic philanthropy, one company comes to mind: Tom’s Shoes. You’d be hard pressed to find someone who hasn’t heard of them. For every pair of shoes someone buys from them, they send another pair to a developing country. That strategy, do good to make money, has made them incredibly successful. Today’s guest is , and in this episode, he explains exactly what strategic philanthropy is, how your customers will thank you for raising prices, and a simple formula any company, from start up to corporation, can use to do good and make more money – ethically. At 3:00 – Tom describes the difference between a small business owner and an entrepreneur. At 8:00 – It was a poor review from a customer Tom helped to increase her sales by 50% that finally made him realize that he wasn’t truly meeting all of his clients’ needs. At 12:00 – Tom dives into what strategic philanthropy is, and how to pick a great cause to support that makes sense for you and your customer. At 20:00 – Tom describes the

In most of business history, customer service was viewed as a necessary evil that didn’t have a lot of repercussions if it was done poorly, or not at all. Realistically, how many people could a single person tell about their experience with you? Oh, how times have changed. In the world of the internet, customer service has become a spectator sport, according to today’s guest, Jay Baer, author of Hug Your Haters. All your interactions are playing out on the social media stage, and this can work for you or against you. And if you take advantage of it, the good it can do will scale so much that your happy customers will do your marketing FOR you. Learn how marketing and customer service are being disrupted in the say way, and what to do about it. The surprising place to adjust your budget for social media presence, even as a small business. How catering to your most annoying customers pays off. Whether or not ‘the customer is always right’ is the truth, and the power of over-informing. Key Points: At 2:00 – J

Whale vomit is gross. But being unique, relevant, and scarce isn’t. In fact, to maximize profits, those are the three things you need. How do whale vomit and business tie together? Today’s guest, Kevin Dubrosky, reveals the secret behind success in business, and the key is to be like whale vomit: unique, relevant, and scarce.  If you want to know why ‘whale vomit,’ you’ll just have to hear Kevin’s story. Discover: Why the richest of the rich douse themselves with whale vomit The 3 step verification that will measure your success potential How Blackberry could have taken Apple down but didn’t Keen insights on positioning your business, based on real life examples If you want to learn how to be like whale vomit… or rather, to be unique, relevant, and scarce, then you don’t want to miss this episode. KEY POINTS: At 6:00 – Kevin reveals the story of how whale vomit inspired his new book.  At 11:00 – Kevin explains how to find your uniqueness, or create it, based on 2 key factors: experience and offer.  At 13:30

An entrepreneur isn’t an entrepreneur no matter how many businesses they try to build or how many startups they have a hand in. Entrepreneurs are built, too, and it’s a step too often skipped.  Today’s guest, Ash Maurya, founder of LeanStack, knows all about entrepreneurship. He also knows from personal experience what happens when you don’t build that skillset first. He’ll also be the first to tell you that the tools available to help you become a better entrepreneur aren’t readily available, especially when it comes to ideas and business plans. Discover:  The revolutionary way to ‘pilot’ a book and become a thought leader How to tell when an idea will work and when it won’t Where great business ideas come from The alterative to a business plan that works like LEGOs  If you’re interested in a simple, flexible way to build a business, or how to know when you’ve got an idea worth pursuing, you don’t want to miss this episode.  KEY POINTS:  At 4:00 – How to write a book using the lean startup method, and make

Stop. Take a breath. What are you grateful for, right now? What brings you happiness?  Can’t think of anything more meaningful than ‘my family,’ or ‘I’m alive?’  You’re not trying hard enough, according to UJ Ramdas, co-creator of the Five Minute Journal phenomenon. You’ve probably already heard of the Five Minute Journal. But you might not have heard or considered how you can take the happiness and gratitude you cultivate in the journal and apply it to productivity and successful businesses. Discover:  The exact questions you’ll find within the pages of the Journal and how they’re designed to hack your brain What you should be FEELING when you think about what you’re grateful for Adaptations to the Five Minute Journal that make it your own How productivity and happiness scale with being aligned with your values  Want to create the kind of happiness that scales? Don’t miss this episode of Business Reimagined. KEY POINTS  At 4:00 – UJ talks about what he calls the ‘toothbrush for your mind,’ and explains how

Ever been to McDonald’s? What if I told you there were masters of customer experience? You’d probably laugh me through those golden arches. But Joey Coleman, today’s guest on Business Reimagined, believes they’re doing something very right.  Only one thing, though: their French fries. Admit it. You’ve at least heard about people’s obsession with the fried feast of potatoes.  It’s not about the customer service you receive. It’s about the experience you have at McDonald’s that sets it apart from the rest. So how can you take this strategy and apply it to the real world of getting customers and keeping them? Joey Coleman discusses:  How to walk YOUR customers through the first 100 days of the relationship The emotional bond you create with them that makes them rabid fans How to get people to actually USE your product Ways to connect AFTER the sale that will make a world of difference to your customers  If you want to create a customer experience your competitors and peers can’t touch, then you don’t want to m

I’m sure you’ve heard of the shoe company, Zappos, and their amazing workplace culture. They have a popcorn machine in the lobby. Does that mean you should get a popcorn machine, too?   Is creating culture really that simple?   Yes and no, according to the man who helped Zappos pioneer their corporate culture training, Robert Richman. Today, he talks about what makes a great company culture, not JUST for existing companies, but those that are a single person scaling up. Discover: The experience attendees to the Zappos training get from the minute they walk in the door Why culture is more about belief that specific actions The two things you need to establish to make a great culture AND, how to create a culture for yourself as a solopreneur Whether you’re an established entrepreneur or one who’s about to start scaling, culture is something you need to latch onto now. Don’t miss this episode!   KEY POINTS: At 7:00 – Culture is about way more than a notebook of tactics, and Robert talks about ‘game changers’ a

Entrepreneurs come in all shapes and sizes. You’ve got those who were born to it and others who had incredible mentors. The stars seemed to align for them. Then there are some who have to fight and hustle for every bit of ground they gain. It feels like no one cares about their dreams or passions, and no one is there to help or guide them. Are YOU a ‘foster child’ of the entrepreneurial world? Today’s guest, Anthony Trucks, was a REAL foster child, and he defied the statistics. Not only did he become a NFL football player, but he also went on to become a successful entrepreneur. He teaches other people to ‘trust their hustle,’ and how to get through the loneliness and hardships they face when stepping into the entrepreneurial ring. Discover: The heart-wrenching experience Anthony had that make him feel unloved and unwanted for most of his childhood. The 5 foundational bases you need to keep you stable as you go after your dreams. The revealing question Anthony asks people that helps them get their priorities

For any business, profit is like oxygen. You can’t live long without it. It's also the key to building real wealth. If your accountant doesn't understand that, he could have you spending a dollar to save 40 cents. What kind of accounting is that? The kind that will strangle your company’s profitability and growth. Today’s guest, Greg Crabtree, is a new type of accountant. After working with hundreds of entrepreneurs, he provides his clients with something that few other CPA’s even bother with: sweeping insight into the numbers businesses can APPLY to make business decisions. This shouldn’t be revolutionary, but in today’s financially illiterate world, it is. Discover: The simple numbers successful entrepreneurs use to make decisions that accountants don’t even consider Why writing a big check to the IRS means you’re creating wealth Why 10% is the new ‘break even’ businesses should be aiming for The app to help you make your business accounting simple If your accountant is AFRAID of you making a profit, you

Having a ‘satisfied’ customer isn’t enough these days. How many people switch phone and TV plans every year or two to get the better deal, regardless of how satisfied they are? What you need to do is create ‘lifers,’ and one of the best ways to do that is through surveys. Yes, I said surveys. But just ‘asking’ isn’t enough. Today’s guest, Dr. Matt Champagne, is an industrial organizational psychologist. He has been helping businesses create better surveys for over a decade. And according to him, most of us have been doing it very wrong. Discover: The one thing you can do to make your surveys matter to customers How to ask the right questions to get the answers you actually need 3 of the biggest mistakes businesses make when creating surveys Why the ‘autopsy approach’ should be left for dead If you’re a business owner who wants to create life-long fans instead of satisfied customers, you don’t want to miss this episode with Matt Champagne, Ph. D.   KEY POINTS At 4:00 – Matt talks about what the ‘autopsy appr

We’ve got a lot of phrases that capture the essence of ego. We say ‘she’s got a big head,’ or ‘he thinks the world revolves around him.’ There’s my personal favorite, one I often heard my grandfather say, ‘he’s getting too big for his britches.’ But as entrepreneurs, don’t we need ego to do the improbable, or is confidence enough? Today’s guest, Ryan Holiday, admits to struggling with ego, and according to him, that’s exactly why he wrote his latest book, Ego is the Enemy. In this episode you’ll discover: The heart wrenching story of an author who committed suicide after a book rejection, only to have it go on to win the Pulitzer Prize posthumously The distinction between ego and confidence Why it’s impossible to be ego-less and what humility REALLY means Why turning your life into a story can destroy your future Whether you struggle with ego or pride yourself on your humility, this is an episode you don’t want to miss.   KEY POINTS At 3:50 – Ryan explains why humility doesn’t always get you want you want,

You’ve heard of the Law of Attraction, and it’s all about the mindset. But how often have YOU heard of someone wishing good things into his life successfully? Anyone who claims they have is probably pulling your leg. Here’s the truth: mindset is only part of it. There are 2 other important components that make the Law of Attraction really attract success into your life! Today’s guest, John Assaraf, is founder and CEO of , and a best-selling author who has appeared on most major TV programs like Larry King Live, was featured in ‘The Secret’ documentary. John and Danny discuss the two things that must follow the right mindset if you want to succeed. Also, discover: John’s shocking start in life that almost left him dead The 3 things you need to have to make the Law of Attraction work The strange way our brains work, and how to use them differently What causes Harvard grads to fail at life and success John’s life went from a one-way ticket to jail to a juggernaut of success based on what he’s sharing on today’

Giftology: it’s a thing. Believe it or not, there is a science behind great gifting. Not only will giftology ensure the recipient has their metaphorical socks knocked off, but also that they will think warm, fuzzy thoughts about you for years to come. Do you know what an ‘artifact’ gift is? If not, and you want to learn the science of gifting, then you don’t want to miss today’s episode of Business Reimagined with , author of Giftology. You’ll learn: Why you should give a gift that’s NOT for the recepient Perfect timing for maximum gifting impact Whether or not gifts replace face-to-face meetings A counter-intuitive approach to logo marketing John is a brilliant gift-giver who can make every thoughtful dollar you spend worth a hundred of your competition’s mindless dollars. Give smarter, not harder. Key Points At 2:00 – John tells the touching story of a man who made millions, but he did it by being the most generous person John ever met. At 4:00 – Never, NEVER give gifts at certain times of the year. John