Business Reimagined With Danny Iny | The Mirasee Podcast

Having a ‘satisfied’ customer isn’t enough these days. How many people switch phone and TV plans every year or two to get the better deal, regardless of how satisfied they are? What you need to do is create ‘lifers,’ and one of the best ways to do that is through surveys. Yes, I said surveys. But just ‘asking’ isn’t enough. Today’s guest, Dr. Matt Champagne, is an industrial organizational psychologist. He has been helping businesses create better surveys for over a decade. And according to him, most of us have been doing it very wrong. Discover: The one thing you can do to make your surveys matter to customers How to ask the right questions to get the answers you actually need 3 of the biggest mistakes businesses make when creating surveys Why the ‘autopsy approach’ should be left for dead If you’re a business owner who wants to create life-long fans instead of satisfied customers, you don’t want to miss this episode with Matt Champagne, Ph. D.   KEY POINTS At 4:00 – Matt talks about what the ‘autopsy appr