Offline Internet Marketing
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 9:47:14
- Mais informações
Informações:
Sinopse
Don DiBrita of Offline Internet Marketing works daily with local businesses to help them understand online marketing and get more customers online. Sometime it's a case study. Sometimes it's an interview with an expert or small business owner. And sometimes it's just Don. Don works with small businesses that are struggling to engage their audience and help them to build passionate communities that convert. In addition to helping businesses, Don teaches marketing at the college level and has also created one of the largest beer member networks in the US.
Episódios
-
OIM Daily 083: How Can I Execute A Content Strategy With Little To No Time?
04/08/2017 Duração: 04minTime is the asset that everyone protects. In this episode I talk about how to create content without giving up your most precious asset.
-
OIM Daily 082: The Details Matter
30/07/2017 Duração: 04minI work with a lot of clients doing events and they always get really generic. in this episode I talk about why this is a big mistake and what you need to do.
-
OIM Daily 081: Don't Trick Your Customers Into Buying Your Products
27/07/2017 Duração: 04minI remember years ago going into a grocery store to get eggs, milk, and bread. The problem was that these stores put these items in 3 different corners of the store. It wasn't on accident, they do this on purpose. Their goal was to make you walk by as many additional products as possible. I hated walking all over the store. Today I don't go to these stores. Guess what...many are going out of business. In this episode we talk about why this is a bad strategy.
-
OIM Daily 080: How Do You Focus On Profitable Items?
25/07/2017 Duração: 03minWhen I look at some businesses sales funnels, it is very clear they are driving their customers to their least profitable offers. In this episode I talk about my experience with this.
-
OIM Daily 079: Why Making Data Driven Decisions Is Important
24/07/2017 Duração: 04minEveryone has an opinion, but I'm rarely interested without some data. In this episode, I talk about a recent conversation I had with someone on the topic.
-
OIM Daily 078: Something My Customers Forget About In Their Sales Cycle
22/07/2017 Duração: 04minSo much of the focus on sales is getting traffic and making your pitch. What happens after that? In this episode, I talk about my experience with the next step in the sales process where a lot of my clients make mistakes.
-
OIM Daily 077: Are All Of The Bells And Whistles Necessary?
21/07/2017 Duração: 04minI love bells and whistles. Do you need them? In this episode I talk about my experience with what you actually need.
-
OIM Daily 076: How Do I Overcome Objections In My Email Marketing?
20/07/2017 Duração: 04minOvercoming objections is tough. The process is the same online and in person. However, the delivery is a lot different. In this episode i talk about how to overcome objections when writing emails.
-
OIM Daily 075: Where Do Most Of My Sales Come From?
19/07/2017 Duração: 04minWe spend a lot of time trying to get new customers in the door. However, for most businesses, this isn't where the bulk of their sales come from.
-
OIM Daily 074: How Can I Make It Easier For Customers To Buy From Me?
17/07/2017 Duração: 06minWe talk about all kind of systems and strategy, but sometimes we forget to keep it simple for the customer.
-
OIM Daily 073: Are All Marketing Efforts Traced Back To ROI?
16/07/2017 Duração: 05minOn this episode I talk about a recent event I was promoting my business at. I also talk about why this is such an important event for me to be at even if the ROI is low.
-
OIM Daily 072: How Can I Decrease Refunds On My Products?
15/07/2017 Duração: 04minWe spend a lot of time selling things and learning about selling. I don't hear enough talk about keeping people happy and avoiding the dreaded refund. In this episode we talk about my experience with this topic and what I like to do.
-
OIK Daily 071: How Can I Collaborate With Other Businesses That Sell My Products?
14/07/2017 Duração: 04minIn this episode I talk about another collaboration technique that is perfect for you retail owners as well as those that supply them their products.
-
OIM Daily 070: How Do I Find Out Information About My Industry?
13/07/2017 Duração: 05minThis question comes up from time to time. How do I find out about my customer as an audience? How do I learn more about what my industry thinks about a topic or process? In this episode I talk about 1 way I get tons of information. In this episode I talked about ConvertKit which is my go to with email marketing. To learn more about it, visit: https://dondibrita.com/convertkit.
-
OIM Daily 069: How Can I Run Contests To Drive Leads To My Business?
12/07/2017 Duração: 04minIn this episode I talk about one of my favorite techniques to drive leads to my business. This is completely actionable and you can start using this today.
-
OIM Daily 068: Do I Need To Worry About Marketing My Business Online If I Have Enough Business?
11/07/2017 Duração: 06minThis comes up a lot with restaurants. Some of the businesses I have worked with have been around for decades. They are profitable and they have a great product. What could go wrong? The answer is...everything. In this episode I talk about what can happen when you ignore the current marketing and what you must do.
-
OIM Daily 067: Is Discounting Bad?
10/07/2017 Duração: 06mini have worked with hundreds of restaurants and this comes up a lot. The conversation always seems to bring up Groupon. In this episode I talk about how I like to promote local businesses.
-
OIM Daily 066: How Do I Focus On Multiple Strategy Implementations?
09/07/2017 Duração: 03minIt seems like a lot of businesses do just fine when they have one thing to work on. As soon as the tasks and initiatives start to pile up, things get complicated. In this episode I talk about what I do to make sure I'm getting results.
-
OIM Daily 065: Should I Be Collaborating With Other Local Businesses?
08/07/2017 Duração: 03minSo you have this business and you want to go it alone? It can be done, but maybe there is another way. In this episode I talk about my experience with aligning goals with others.
-
OIM Daily 064: How Much Time Should I Spend On Marketing My Local Business?
07/07/2017 Duração: 06minHow much time do you spend on marketing? This question comes up a lot. It seems that most business owners I work with spend the bulk of their time on operational responsibilities. In this episode, I talk about my experience as well as where I think you should spend your time.