Offline Internet Marketing

I remember years ago going into a grocery store to get eggs, milk, and bread. The problem was that these stores put these items in 3 different corners of the store. It wasn't on accident, they do this on purpose. Their goal was to make you walk by as many additional products as possible. I hated walking all over the store.  Today I don't go to these stores. Guess what...many are going out of business. In this episode we talk about why this is a bad strategy.