Content Creator Show With Dr. Brian Dixon - Explaining The How Of: Membership Sites | Facebook Ads | Retargeting | Autorespon

23 years ago three doctors told me I would never walk again. After a major car accident, I was lucky to be alive. I don't take God's grace lightly, I am a walking testament to His power and kindness.⁣ In this episode, I share about a major accident that has impacted my entire life.   

We often make excuses for why we can't make big changes in our lives. This episode talks about the "I could never..." statements we make and how to overcome that mindset. 

In this episode, I will share with you tips for being a productive leader so that you can positively impact those you lead.

Find out the best tips for repurposing and creating new content for your audience!

A Different Version of an Old Song The Tragically Hip "So Hard Done By" Types of Archives Physical Journals Notebooks Audio Recordings Voicemails Old Email Address Evernote "If somebody found my phone and went through all the voice memos on there, they would think I was a wacko!" Do You Have An Archive?

3 Key Relationships Mentor Peer Mentee Quote to Remember “Never compare your beginning to someone else’s middle.”

Tips for Helping You Engage Your Niche Audience Define your ideal audience Figure out how to contact them Provide value

As a Content Creator you are going to deal with deadlines. In this episode I share 5 tips that I am using in my projects. Tips for Dealing with Deadlines Map out the plan Get some help Set mini goals Add accountability Be realistic Questions for You Which of these tips have helped you in the past? What tip would you add to the list?

Tom Schwab "As one of the early innovators, Tom took his company from a local player in Kalamazoo, MI to a Global Leader in under 4 years using an Inbound Strategy. His success is featured as THE HubSpot case study for eCommerce." Difference between Content Marketing and Inbound Marketing Content is to attract people. Content is one piece of Inbound Marketing. Inbound Marketing is a system to assist in awareness, consideration, and decision. Tips from Tom People don't want to be interrupted, they want to be helped. The more you learn about a customer, the better you can serve them. Every piece of content should have a purpose. Follow up with detractors and promoters. Ask customers if you fulfilled your promise and made them happy. Stop chasing transactions and start building a brand. Personalization is important. The only experts are the ones voting with their dollars. Tools Mentioned in this Episode Inbound Marketing MailChimp Google Forms SurveyMonkey Infusionsoft ONTRAPORT Find Tom Schwab Online Goodbye

5 Keys to Accomplishing Goals Pick one major goal Divide the goal into small steps Develop a consistent habit (so it feels weird when you forget) Set a deadline and make it public Get some help How Can We Help You Accomplish Your Goals? DixonAgency.org

4 Tips for Using 99designs Create a Clear Job Description Add Images from your Swipe File Invite 50 or More Designers Give A LOT of Feedback Need Help? The Dixon Agency

Tips for Choosing Your Domain Name Short Memorable Dot com Tools for Choosing a Domain Name GoDaddy Namechk Domainr Instagram Discussion What tricks have you found for finding a good domain name? Need Help? The Dixon Agency

Why Build Your Email List? Most valuable asset Don’t build your house on rented land How to Grow Your Email List Create a Lead Magnet Sign Up for an Email Marketing Service Create an Autoresponder Email Sequence Make a Sale Email Marketing Services MailChimp Aweber Infusionsoft ONTRAPORT Mentions Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0) by Verne Harnish Bobb Biehl - 4 Years to Learn an Industry Ask Yourself What am I doing to stay involved in the world of the people I am serving? Challenge Start your email list Need Help? The Dixon Agency

What is a Swipe File A digital folder of the best ideas you have seen online and offline. Why Create a Swipe File Develop a marketing vocabulary Remove the mystery of building your online platform Collect a database of great ideas How to Create a Swipe File Have a ubiquitous capture system (Getting Things Done by David Allen) Evernote Snagit Dropbox Bonus Tip: Save offline ideas for use in online efforts Need Help Visit us at The Dixon Agency Action What action are you going to take as a result of this episode? Do you have a swipe file to share?

Why You Should Document Your Systems Make them replicable Enable someone else to follow your system Bring people onto your team Scale your business Documentation Tools Screenflow Evernote Asana Books Mentioned Checklist Manifesto by Atul Gawande Anything You Want by Derek Sivers Takeaway Focus on systems design and improvement, not on systems repetition. Challenge How are you going to implement systems into what you do? How are you going to document them? Bonus Tip Copy other people’s systems!

In this episode I will share three strategies for helping you look at developing a long-term perspective. Hint It only takes 10 years. Quote "We're a 20-year overnight success." -Dave Ramsey The Big Question How long are you willing to commit to building your platform? What if it took longer than you wanted it to take? Would you give up? Mentioned in this Episode Dan Miller Kent Julian - Speak It Forward Donald Miller - Peak at 65 Brendon Burchard - Master One Message at a Time Marie Forleo Q and A Tuesday Bob Biehl - 4 Years to Learn an Industry Your inflection point will hit but it takes 10 years to become an overnight success. Challenge Peak at 65 Master one message at a time Focus on one consistent habit that you can handle Remember, you have a message to share and an audience to serve. Now let’s go change the world.

Hey, it’s Brian, founder of The Dixon agency and in this 21st episode of the Content Creator Show, we’re going to talk about ways to build your team. You can’t do it all on your own. Focus on what you do best and outsource the rest: Ways to get help Learn Coaching (Mentor/ Guru) Mastermind Two ways to hire- earned or paid Barter or Intern Direct Hire a. Salary b. Contractor -pay for time -not scalable -pay for results (fee or split) -scalable

In this 20th episode of the Content Creator Show, I’ll share three ways to improve your website: One: Move to a Self-Hosted WordPress Website. This allows for custom editing, installing plug-ins, and ownership of your files. DixonAgency.org/hire Two: Add a Lead Magnet Giveaway with an Opt In to Your Email Newsletter. Following the FLOATS Model which you can download on our website at The Dixon Agency that work you want a lead magnet that is attractive enabling and focuses on what your customer wants. Three: Benchmark Your Website. Choose three colleagues in your field and use their websites as a benchmark for your website. At least once a month review any changes they've made to their website including design, functionality,and content. Consider how you might adjust your site to better engage your audience. Remember, you have a message to share and an audience to serve. Now let’s go change the world.

Hey, it’s Brian founder of The Dixon Agency and in this 19th episode of the Content Creator Show, we’re going to talk about how to run with the gurus. Differences Between You and a Guru Experience Opportunity Consistency How Do I... How do I build a relationship? How do I get to know them? How do I work with them? How do I become friends with them? What If... What if I could meet this person? What if I could volunteer? What if I could see what their life is like? People are people. Tips for Running with the Gurus Become a Customer Become a Case Study Volunteer Specialize What can you become known for? Challenge Pick one guru and go implement this process. Remember, you have a message to share and an audience to serve. Now let’s go change the world.

As a content creator you are putting yourself out there. You're saying to people,"hey read my stuff, watch my videos, listen to my podcast". You are standing up hopefully in the service of others and you are going to get feedback. A lot of this feedback will likely be positive. Much of this feedback will be completely silent. And some of the feedback will be negative. What is a "Hater"? You first need to be clear. There are haters and there are members of your tribe who have valid criticism. The key is to know the difference. Haters are just mean. They can be crude in their comments, outlandish, and without any sort of care for the person on the other end. When dealing with a hater the best thing to do is to delete the comment and dance. Don't engage, don't respond, just delete and dance. What to ask yourself when you receive criticism Is this a member of your tribe? Is the criticism valid? Is the criticism representative? What to do next? Delete and dance Respond out of service Ignore Remember, you have