Ethical Marketing In Action

It's a brand new season! New cover, new music, new mics. This week, we talk to Lorna from Q2Q about how to get the best out of your people, and how to speak to customers in a language they'll understand.

We're joined by a whole cast of creatives in today's episode. Featuring soundbites from Lowes, festival organisers, Route Nine Studios, Sold To The Sky and Breadsticks Elliott, along with music from The White Lakes, Amber Suns, Atomic Brass, Breadsticks Elliott and Geeza Bilton. Tickets:  https://downbytheriversidefestival.com/event/dbtr-festival-2019/ 

This week, we've been talking to Ali from Pyjama Drama about bravery, changing the world, and what we'd do if we were the queen's social media coordinator.

This week, we're talking to Caitlin Rigney about her new feature-length film, as well as the ethical dilemmas faced in documentary film-making. Immigration Detention Doc:  https://www.youtube.com/watch?v=KVBz_29O0vk&  Caity's YouTube Channel:  https://www.youtube.com/caity  Dubsado's Donation Page:  https://dubsado.lpages.co/?fbclid=IwAR247VjQTyB3qLCOubwWlmUboEEKzuGd6DaJExGvQP_lGY2ho89QcyHSjlQ 

This week, we're talking to Amy Cameron from Hello Stock/Amy Lyn Photography, and she's coming to us all the way from Ohio! Find Amy at @helloamylyn Find WestCoastCo. at @westcoasthq Festival info: downbytheriversidefestival.com Apply to be our guest: wearewestcoast.com/podcast

Arin shouts at herself for twenty minutes about an event she attended last week. That's it. Enjoy.

A short and sweet one this week! We've got an interview with Sharon Duckworth from Key Mortgage Advice, and we're teasing some content for a bonus episode dropping in a few days. Also... Arin has the sniffles

This week, we're discussing all things "brand" with Cindy at Wytch Way in Lancaster and Lisa from Fizzy Compass.

Special episode with Kirsty from Bipolaroid Photography: there are some sound quality issues up until around minute 2 of the interview due to unavoidable weather interference, but stick with it - she's AMAZING!

This week, we're chatting to Norm from Blue Lotus Yoga (find her at @bluelotusyogauk) and we've got a brief cameo from Lisa at Fizzy Compass! We're talking about how "giving the people what they want" is the best marketing tactic ever, and whether or not psychiatrists should be talking to children about their use of social media. Quick trigger warning: there is some discussion of mental health and self harm in this episode.

We're back! This week we're live from WestCoastCo's drop in marketing clinic with Fizzy Compass at Brew in Lancaster. Arin also spends some time talking to herself about the news for 15 minutes at the end... regular service resumes next week!

We're talking to Luiza from Brew in Lancaster - our favourite coffee shop! - about her A-board, what she thinks about buying followers and the logistics of keeping a fictitious secret cat in the shop. 

Discussion with Lisa Atkinson of Fizzy Compass. Recorded in The Print room Cafe in Lancaster so please excuse this week's audio quality!

Today we're talking to Heidi from Dingley Dell Creative about upcycling furniture and getting personal with your followers.

With special guest Logan West! We discuss Change Clothing and our take on the Facebook Messenger merger. Please excuse slightly wobbly audio - it's our very first interview!

In our first episode, we look at what ethical marketing actually is, and why we should be practicing it. Hit me up at @arinwestcoach on Twitter to get involved!