Stamats Insights

Some agencies say “NOPE!” when asked to collaborate with other vendors. But Stamats says "YES." Find out why in this week's podcast. Listen now. --- Support this podcast: https://anchor.fm/stamats/support

Millions of workers have suddenly transitioned to working at home to wait out the coronavirus pandemic. Relationship therapist Megan Bearce, MA, shares tips for maintaining your family relationships when you’re all under stress and cooped up in the same house. --- Support this podcast: https://anchor.fm/stamats/support

Challenging in the higher ed landscape yield the opportunity to retool your school’s marketing vision for maximum effect. Is yours compelling enough to drive the results? In this #HigherEdVoices podcast, Bob Sevier, Senior Vice President, Strategy for Stamats, shares expert tips for developing a marketing vision based on your organization’s resources and what you want the future to look like. Listen now. Want to learn more? Attend Bob’s session on this topic at the Stamats 2020 Conference in Savannah, GA. Register now. --- Support this podcast: https://anchor.fm/stamats/support

When more than one agency joins forces on a project, the outcome can be awful – or amazing. In this episode of the #HigherEdVoices podcast, I discuss with Mariah Obiedzinski, Sr. Director of Content Services, how The Thorburn Group collaborated with two other agencies to exceed our mutual client's expectations. Want to learn more? Attend my session with Terri Giltner, System Director of Marketing at Kentucky Community and Technical College System on this topic at the Stamats 2020 Conference in Savannah, GA. Register now. --- Support this podcast: https://anchor.fm/stamats/support

Successful website revamps start with a content audit: What do we have? What do we need? What's good as-is? It's a big undertaking, but with the right resources and team members, you can conduct a content audit in house. In this #HigherEdVoices podcast, I visit with Joan Benson, our Associate Vice President, Digital & Creative Strategy, to discuss how to get started – and when to ask for expert help. Listen now. Want to learn more? Attend Joan’s session on this topic at the Stamats 2020 Conference in Savannah, GA. Register now. --- Support this podcast: https://anchor.fm/stamats/support

Some tenants of publishing never change: Know your audience. Give them what they want. But successful publishing today requires more frequent review than the historical "annual and manual" qualification process. On this week's podcast, find out how Stamats is evolving with the audience-centric publishing and data revolution. Listen now. Get the latest Stamats Insights in your inbox. Sign up for our e-newsletter now. --- Support this podcast: https://anchor.fm/stamats/support

A solid brand foundation is the core of your organization's success. Your brand is what drives prospective students to engage with email messaging, respond to a mailer, and ultimately apply to your institution. In this week's #HigherEdVoices podcast, Bill Thorburn, CEO and Executive Creative Officer with The Thorburn Group, Stamats’ brand engagement agency, shares how his creative team helps higher ed institutions discover their brand voice through the Three Es of Branding: Engagement, elevation, and experience. Listen now. Want to learn more? Attend Bill's session on this topic at the Stamats 2020 Conference in Savannah, GA. Register now. --- Support this podcast: https://anchor.fm/stamats/support

"Data-driven marketing" is more than a buzzword. It's an ongoing challenge for higher ed marketing teams – how can you more effectively gather data, and what do you do with it all once it's collected? In this week's #HigherEdVoices podcast, Dave Olsen, marketing technologist, shares how the University Relations - Digital Services unit at West Virginia University implements dashboards and workflows to achieve their marketing goals. Listen now. Want to learn more? Attend Dave's session on this topic at the Stamats 2020 Conference in Savannah, GA. Register now. --- Support this podcast: https://anchor.fm/stamats/support

The marketing team at University of Wisconsin-Stout – inspired by the IT field – has adopted a workflow called Agile Marketing. This program makes the team's jobs easier while continually improving our outcomes. Mariah Obiedzinski, Director of Content at Stamats, invited me to the #HigherEdVoices podcast to discuss our Agile Marketing philosophy and approach. Listen now. Want to learn more about Agile marketing? Come to my session at the Stamats 2020 Conference in Savannah, GA. Register now. --- Support this podcast: https://anchor.fm/stamats/support

In this week's #HigherEdVoices podcast, Stamats Director of Content Mariah Obiedzinski and I discuss the most effective ways to market a new higher ed program. At the top of my list? You guessed it – Demand Generation, with email and social media as our primary distribution channels. Listen now. Want to learn more? Attend my Demand Generation session at the Stamats 2020 Conference in Savannah, GA. Register now. --- Support this podcast: https://anchor.fm/stamats/support

Higher ed marketing teams face unique challenges when it comes to content: What words does the institution want to use? What words will prospective students understand? Who should be part of creating our messaging? Darren White, principal consultant at D. White and Company, discusses transformational vs. transactional content on the #HigherEdVoices podcast. Listen now. Want to learn more? Attend the Stamats 2020 Conference in Savannah, GA. Register now. --- Support this podcast: https://anchor.fm/stamats/support

Stamats has long been known for working with higher education clients on research, branding, and digital marketing initiatives. But we are also a leading B2B publisher, with 100 years of traditional marketing expertise and three digital and print publications: BUILDINGS, interiors+sources, and Meetings Today. On this week's podcast, find out how we're merging to become One Stamats.  Get the latest Stamats Insights in your inbox. Sign up for our e-newsletter now. --- Support this podcast: https://anchor.fm/stamats/support

A major hurdle in marketing MBA programs is reaching and engaging busy working professionals. These nontraditional students have specific needs – especially when it comes to preferred communication platforms. When William and Mary College – Raymond A. Mason School of Business revitalized our Flexible MBA program, we knew we needed to think big (and local) in marketing to prospective students. Mariah Obiedzinski, Director of Content at Stamats, invited me to the #HigherEdVoices podcast to discuss our data-driven, multichannel marketing approach. Listen now. --- Support this podcast: https://anchor.fm/stamats/support

How is your academic program positioned in the marketplace? What enrollment potential does it have for the future? In this week's #HigherEdVoices podcast, Patrick Stark, Director of Consulting of Marketing Research, discusses how an academic program demand assessment can help you make revenue-impacting decisions about marketing your programs. Listen now. --- Support this podcast: https://anchor.fm/stamats/support

Central College, located in Pella, Iowa, will implement a novel tuition pricing standard in Fall 2020. Shedding discounts, their published tuition will be $18,600—far lower than their former listed price. Listen now. --- Support this podcast: https://anchor.fm/stamats/support

Over the last 5-10 years, we've seen rapid change in enrollment practices shifting from traditionally introspective marketing to a more "what's in it for you" approach to reaching traditional prospective students. In this #HigherEdVoices podcast, John McLoughlin, Senior Director of Enrollment at Concordia College New York, discusses how marketers can use technology and CRM tools to personalize the digital student journey, both online and offline. Listen now. Register for the Stamats 2020 conference now --- Support this podcast: https://anchor.fm/stamats/support

Data is often stored in silos - aka different departments at companies. That can be a problem when you want to make sure your data is accurate across the organization and can create issue when analysis is happening.  Stamats Account Manager Melissa Chapman discusses this problem with me and shares ideas how  to overcome it in this episode of our Stamats Insights Podcast.  --- Support this podcast: https://anchor.fm/stamats/support

 Marketing and sales teams need to work together to pass leads at the right time. That's easier said than done, of course. In this episode of the Stamats Insights Podcast I'm chatting with Jill Fetcher, VP of Client Services at Buffalo-based Farm, about when a person becomes a lead, when they are considered a marketing lead and when a sales lead. We discuss nurture strategies and how content plays a role as well. This episode was recorded in Minneapolis where we were both speaking at the Insurance Marketing and Communications Associations annual conference. Find my deck on the future of content here.  --- Support this podcast: https://anchor.fm/stamats/support

In this episode of our podcast we are discussing how your team can use email marketing, dailies and different content assets to extend your conference's message.We are sharing tips on: finding stories sending emails that matter workflow --- Support this podcast: https://anchor.fm/stamats/support

 In this episode of the Stamats Insights Podcast, I talk with author Jim Sterneabout artificial intelligence in marketing. Jim wrote the book on the topic and shares: why marketers should care about the topic how to communicate with data scientists how to understand the barriers and opportunities AI presents Other links: Jim's Marketing Analytics Summit --- Support this podcast: https://anchor.fm/stamats/support