Podcast Talent Coach

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The Podcast Talent Coach

Episódios

  • Dave Jackson – Profit From Your Podcast – PTC 485

    23/03/2024 Duração: 54min

    CREATING PODCAST MONEY Many podcasters want to create a profit from their podcast. However, most lack a strategy to generate revenue and grow their business. NO PROFIT FROM MY COURSE When I created my first product for Podcast Talent Coach, it was a complete flop. Nobody wanted it. I started a mastermind in 2013 with 8 of my entrepreneurial friends. We all had aspirations to create successful businesses. Podcast Talent Coach was just getting off the ground. I had also purchased Brendon Burchard's Total Product Blueprint. As I went through the program, I created my plan. The mastermind helped me refine it. My first product was a course. It was the Podcast Talent Coach system. This program was designed to help podcasters transform their information into entertainment and turn their podcast into powerful, profitable relationships. The course was a 7-disc set that covered everything you need to know to create a successful podcast. It had everything I learned over my decades of radio experience being on the air, c

  • How Can I Increase My Downloads – PTC 484

    16/03/2024 Duração: 32min

    Have you had little success finding new listeners and growing your podcast downloads? You aren't alone. THE CHALLENGE WITH DOWNLOADS I recently sent an email to my tribe asking about the biggest challenge most podcasters face. Podcasters like you mentioned things like these as their biggest challenges...   Finding more subscribers interested in my content I need perfect people listening to my podcast I'm trying all things to increase downloads Learning to build an interactive community What else can I do to grow my downloads I have no email list I need a strategy   Have you had similar struggles? You've tried many things. Empty promises is all you get from the webinars you've attended. It is time you get a growth strategy that works. That's why I've turned my Audience Explosion Blueprint program into a powerful 3-day workshop. I shot a video all about it. You can see it at www.PodcastTalentCoach.com/audience. During the Audience Explosion Blueprint workshop, you'll develop a REAL strategy to c

  • What is Your Biggest Challenge? – PTC 483

    10/03/2024 Duração: 37min

    OVERCOMING YOUR CHALLENGE What is your biggest challenge? I asked that recently to podcasters on my email list. On this episode, I'll help you through a few of them. DO THE WORK Whatever your challenge, do the little work daily to build your foundation. Country artist Chris Young is a great example. The first time Chris Young came to town was around 2009. He played in the radio station conference room to about 20 people. This was shortly after he was the winner of the 4th season of the TV show "Nashville Star" in 2006. The next time here in town, he played to a small club with a few other artists for a few hundred people. Over the next few years, Chris returned to town as the opening act for a variety of other artists. Each time he played to a few more people than the last. Finally in 2019, Chris came to town to headline his own show for about 5,000 people. He has done that a few other times since then. Here is a guy that got great exposure on a television singing competition with a big audience. He has put i

  • Ensure Your Message Is Felt With Janelle Anderson – PTC 482

    02/03/2024 Duração: 47min

    CREATING A POWERFUL PODCAST MESSAGE Your message can be powerful when you clearly understand whom you're targeting. A message designed for everyone reaches no one. MIXED MESSAGE I was on a podcast strategy call with two nurses the other day. They help healthcare practitioners decrease anxiety and stress, calm down their inner voice and enjoy life. Their goal is to bring resilience to humanity. Part of their curriculum is continuing education for healthcare providers. As we talked, we realized most of their clients are nurses. Though doctors and other healthcare providers can benefit from their content, nurses make up the majority of the revenue. We often get scared of losing a client. People tell me, "Yeah, but I can help them, too." I understand you can help everyone. However, you don't have enough time to help everyone. You also don't have enough time and money to market to everyone. The biggest problem with trying to help everyone is the clarity of your message. CLEAR RESULT If these two try to create cont

  • Why You Can't Grow Your Podcast – PTC 481

    24/02/2024 Duração: 35min

    WHY DO YOU WANT TO GROW YOUR PODCAST? If you're like most podcasters, one of your biggest challenges you want to overcome is how to grow your podcast. I hear it often. Today, I want to help you dive deep into audience growth. IMPORTANT LINKS Here are links to those resources mentioned in this episode:   Libsyn – Audio host for podcasters – https://libsyn.com The Feed – the official podcast of Libsyn – https://thefeed.libsyn.com Alex Hormozi – https://www.acquisition.com/bio-alex Dan Kennedy – Magnetic Marketing – https://magneticmarketing.com Taylor Swift – https://www.taylorswift.com Big Machine Records – https://www.bigmachinelabelgroup.com Podcast Strategy Call – https://podcasttalentcoach.com/podcast-review-questionaire/ Send me an email at coach@podcasttalentcoach.com.   MAKE THEM CARE In this episode, we dive deep into the challenges faced by many podcasters when it comes to growing their listenership. You receive invaluable insights into why some podcasts stagnate and what you can do to overcome these

  • Podcast Promotion Questions – PTC 480

    17/02/2024 Duração: 30min

    HOW DO I GROW MY PODCAST? When it comes to growing our podcast, I get many questions about podcast promotion. How do we get in front of new listeners and invite them into our show? On this episode, we'll answer a variety of questions about podcast promotion.   PODCAST GROWTH EQUATION There are two sides to the podcast growth equation. A larger audience involves keeping your current listeners coming back week after week while you are attracting new listeners to your show. If you are only promoting your show on social media and to your email list, you are only speaking to people who already know you. This does very little to grow your audience. However, podcast promotion on social media and to your list is important to keep your current listeners coming back every episode. So, keep it up. To grow, you also need to get in front of new listeners who are unaware of you. Invite those people into your world, so you can increase the number of listeners. As we go through these questions around podcast promotion, we'll

  • Cindy J. and Making Money – PTC 479

    10/02/2024 Duração: 46min

    When coaches come to me for assistance, one of the most common challenges is making money with their podcast. Most are using their show incorrectly and spending time in the wrong places with the wrong activities. There is a misconception about podcasting. You make money WITH your podcast, not FROM your podcast. By that I mean your podcast doesn't generate money. You're not making money from the show. When it comes to making money, use your podcast to promote your revenue engine. As a coach, your revenue engine would be your coaching. If you sell affiliate products, you make money from affiliate commissions, not from producing the podcast. THREE CHALLENGES There are three major challenges podcasters face when trying to generate revenue with their podcast. The first is selling ads and sponsorships. They are spending time on the wrong activities. Next is spending too much time on their guest during an interview. It's a delicate balance to demonstrate your authority while making your guest look great. Finally, co

  • Relationships Equal Know, Like & Trust – PTC 478

    04/02/2024 Duração: 30min

    LOVE THY NEIGHBOR WITH BETTER RELATIONSHIPS I have a vision to help us love thy neighbor. We need more relationships in our lives. And our podcasts can help us do exactly that. PERSPECTIVE It is funny how our attitude changes when we realize we know somebody. Our default attitude is confrontational and offended. Someone cuts you off in traffic and we get upset. Did they cut your off? Or maybe they didn't realize their lane ended. It's perspective. Someone takes two plates through the buffet line instead of one, thereby taking more than their fair share. Or maybe they were getting a plate for their handicap spouse who can't stand in a buffet line. Someone left their trash all over the fast food table. Or maybe they got a frantic call that their child was rushed to the hospital. Again, perspective. Remember, we only know what we know. And when we have strong relationships, our default tends to be forgiveness rather than confrontation. IT'S WHO YOU KNOW One winter we got around 12 inches of snow three weeks in a

  • Turn Your Podcast Into A Book – PTC 477

    27/01/2024 Duração: 37min

    HOW TO WRITE A BOOK Are you ready to turn your podcast into a book? 6 REASONS TO WRITE A BOOK Each week you work hard to spread your message and share your vision. If you produce an episode a week, you'll have 50 episodes in just under a year. With four pages of show notes (or 1,200 words), you could turn your podcast into a book. But, why would you want to go through all the work to write a book? There are six big reasons. INCREASED VISIBILITY Writing a book will help you achieve increased visibility. You will a reason to be interviewed on other podcasts and in other media. It is possible that people will begin talking about your book and create a buzz. Your book will the the launching point of your visibility. BUILDS CREDIBILITY Writing a book will also help you build credibility. Just being a published author gives you credibility. Authors know what they are talking about. The time and energy you put into a book communicates that you're serious about your topic and an expert in your industry. INSPIRE OTHER

  • Jay Fairbrother Creating Your Mastermind – PTC 476

    21/01/2024 Duração: 50min

    MONETIZE WITH A MASTERMIND Creating a mastermind is a great way to monetize your podcast. It is easy to wonder why people would pay to be in a mastermind. When you can bring a group of people together to stir the power of a mastermind, it is well worth then investment. MASTERMIND LINKS: Mastermind Ready Scorecard: http://www.PodcastTalentCoach.com/jay Jay Fairbrother: http://jayfairbrother.com Six Figure Masterminds: https://sixfiguremasterminds.com NAPOLEON HILL MASTERMIND In his book Think and Grow Rich, Napoleon Hill defines the Master Mind principle as, "Two or more people who work in perfect harmony for the attainment of a definite purpose. When working with a positive mental attitude, this group will constitute an unbeatable force." Hill goes on to say, "No two minds ever come together without, thereby, creating a third, invisible, intangible force which may be likened to a third mind." There are five big benefits of being in a mastermind. When you curate the power of the group, you save your members ti

  • Jeanette Shore on Building Community – PTC 475

    13/01/2024 Duração: 32min

    THE POWER OF PODCASTING IS BUILDING COMMUNITY When it comes to building community, there is nothing more powerful than your podcast. We often talk that people do business with those they know, like and trust. It's all about building community and rapport. (See my next workshop at www.PodcastTalentCoach.com/workshop.) BUILDING COMMUNITY I was on the radio one afternoon and suddenly developed a case of the hiccups. It happened while the mic was open and I was on the air. There was not much I could do about it at that point. I said, "If this keeps up, this is going to be a very long show." Two days later I was a hockey practice with my son. Two moms came up to me and said, "When you got the hiccups the other day on the radio... that was the funniest thing we ever heard." Being human and sharing our authentic self on the podcast is how we build friendships. When your audience listens to you episode after episode, they get to know you and really building community. WHY PODCASTING Podcasts and audio in general are

  • Tech is Killing Your Business – PTC 474

    06/01/2024 Duração: 41min

    Tech makes so many things easier in our lives. Unfortunately, it is killing your business. Tech may make it easier for customers to buy. But, it's making it more difficult for you to sell. THE SERVICE STATION Jim Pendergast lived 6 houses up the street from us on the corner when I was growing up. He owned the neighborhood service station. When mom had issues with the car, we'd go see Jim. It was a full service Phillips 66. Jim would pump your gas, clean your windshield and even check the oil if you needed it. We knew Jim, and Jim knew us. Today, you can fill your tank at the gas station and never even talk to anyone let alone know them. When it comes time to have your car serviced, who do you trust? For the last 20 years, I've taken my car to a Midas shop owned by Rick and Brad. When the dealer would tell me I needed work done, I'd take the car to Rick and Brad. One time the dealer said I needed brakes all the way around. I told the dealer I have a brake guy and took the car to Midas. Brad took a look at it a

  • Is Your Podcast Legal with Gordon Firemark – PTC 473

    30/12/2023 Duração: 48min

    AFFILIATE PROMOTION THE LEGAL WAY We often talk about growing our audience, monetizing our show, and creating better content. But as podcasters and coaches, we don't often think about ensuring we are doing it all in a legal way. Talking about the legal aspects of your podcast is a lot like talking about taxes. It's not something most of us enjoy, but it is important. If you are earning affiliate commissions on products you promote, or if people are compensating you in any way to be on your show or in your email, you must fully disclose that in order to be legal. Otherwise, you could face serious fines. LINKS Here are the important links from this episode. Gordon Firemark's website. https://www.gordonfiremark.com Free Podcast Guest Release - http://podcastrelease.com Podcast Prenup Agreement – http://podcastprenup.com Podcast Law Book – http://podcastlawbook.com Federal Trade Commission – www.FTC.gov.   LEGAL INFLUENCER On November 15, 2023, FTC issued a statement regarding a violation of their guidelines. The

  • Best of 2023 – PTC 472

    23/12/2023 Duração: 49min

    THE TOP SIX EPISODES OF 2023 It has been an amazing year at Podcast Talent Coach. On this episode, I want to share with you the best of 2023. These are the top six most downloaded episodes of 2023. DECREASED DOWNLOADS Have you seen a decrease in your downloads in the fourth quarter of 2023? It is probably due to a change with Apple Podcasts. Apple released iOS 17 in September of 2023. That update came with a change to Apple Podcasts and how episodes are downloaded. According to Apple, automatic downloads are paused when a device is out of available storage or when a listener hasn’t played a show they follow. If a listener hasn't played one of the latest five episodes for more than 15 days, downloads are paused. Apple says pausing downloads is to preserve device storage. This change is communicated to listeners with a pause indicator on the follow icon located at the top right of the show page. If a listener resumes playing that show, or changes the download preferences for that show, Apple Podcasts will resum

  • Merri-jo Hillaker and the Successful Mindset – PTC 471

    17/12/2023 Duração: 47min

    What we tell ourselves is often more powerful than what actually happens to us. Our mindset is a critical factor when it comes to determining our success. (Get her guide Unlocking the Power of Podcasting to master your mindset at http://merrijohillaker.com/podcasting.) HOCKEY This weekend, the high school hockey team I coach struggled against a team we should have easily beat. It was all because they were focused on the wrong things. Before the game, I encouraged my team to focus on the goal at hand while controlling what they could control. Don't get sidetracked by listening to that little voice in your head that wants revenge for a hard hit or a bad call. During the game, the referees were making questionable calls against our team. Calls against the other team were missed just as I had predicted. Things came to a head when one of my guys took a penalty and got into a skirmish with a player from the other team. Another player on our team came in to defend our guy. The referee stepped in to separate the play

  • 3 Ways to Monetize Podcast Interviews – PTC 470

    10/12/2023 Duração: 28min

    PROMOTE YOU VS PROMOTE YOUR GUEST When interviewing others on your podcast, it can become difficult to tell your story and promote your business. On this episode, we discuss 3 ways to monetize your podcast interviews. CHALLENGE WITH INTERVIEWS Using interviews is a great way to create content on your podcast, because when you create an interview, you don't have to do a lot of the heavy lifting. When you create an interview, you simply need to ask some great questions of your guest and then be a great listener. Allow your guests to tell great stories. It's a super convenient and easy way to create great podcast episodes. The challenge with podcast interviews is finding a way to highlight your expertise and demonstrate your authority on the podcast episode while making your guests look great. Dave Jackson over at the School of Podcasting says, "If you want to grow your influence and authority, do a solo episode. If you want to grow your network, do an interview episode." I prefer to combine the two and do both

  • Speaking to Sell – PTC 469

    03/12/2023 Duração: 44min

    SPEAKING TO ATTRACT YOUR IDEAL CLIENTS If you want to get in front of new listeners, speaking is a powerful way to spread your message. MY SPEAKING FIRST It was a thrill the first time I was in front of a big crowd, because I wasn't on stage by myself and I didn't speak. It was 1994. The radio station team was on stage welcoming the crowd to our 16th birthday bash featuring REO Speedwagon, Starship and Cheap Trick. 8,500 people were in the crowd cheering for us. That's when I realized the crowd wanted to see us. More importantly, they wanted to see us succeed. When you are on stage, the audience typically wants you to be successful. But when you do trip up, it shows you are human just like them. MY BIG SPEAKING DISASTER One year I was emceeing the annual banquet for our high school hockey league. There was roughly 150 high school hockey players along with their parents in the audience. I was reading from a script I didn't write. It was prepared for me by the committee. The script said, "The season got off to

  • Why You Don't Have Bigger Downloads – PTC 468

    25/11/2023 Duração: 30min

    ARE BIGGER DOWNLOADS THE RIGHT QUESTION? There was a post in a podcasting Facebook group the other day wondering why they don't have bigger downloads. The download challenge hits all of us. So, let's overcome that struggle. The post said, "We have recently launched our 6th episode and have been running for 6 weeks now. My downloads have not even hit 500 yet. I feel like there is something else I should be doing." As you can imagine, the Facebook crowd was quick to offer their opinion along with their exaggerated download numbers. First, let's look at the issues with the question. Then, we can talk about the solutions. THE 7 ISSUES There are seven big issues when asking about your downloads. Not all downloads are equal. Be careful when you are comparing your internal numbers with the public numbers of others. You typically are not comparing apples to apples. The niche and target are different. Your content and personality are different. The longevity and experience are different. So, let's look at why you shou

  • Save Time In Your Week – PTC 467

    18/11/2023 Duração: 51min

    When it comes to producing your podcast and running your coaching business, there are many ways to save time in your week. But there is nothing better than grouping tasks that allow you to work in your zone of genius. 3 WAYS TO SAVE TIME There are three ways to save time in your week. Batch your work by doing multiple episodes at the same time. Group your work, so you're doing similar work at the same time. Use the same part of the brain. Find the time in the day when you do your best work for each specific type of work. SAVE TIME BY BATCHING First, you can save time by batching your work. This means doing multiple at the same time. If you are recording a podcast, record two or three. When you are writing your show notes, complete two or three. As I write my daily email each week, I write 7 days at the same time. This allows your mind to get in the flow. It will also save you time by getting prepared only once. To record a podcast, it takes time to set up the equipment, get the audio software loaded, turn off

  • Dan Miller and Multiple Streams of Income – PTC 466

    12/11/2023 Duração: 48min

    Your podcast gives you great opportunities to create multiple streams of income. The show is like the gateway for your clients to enter your world. After they enter, help them solve their problems with a specific stream of income. Dan Miller of 48 Days to the Work You Love joins us on this episode today to discuss how his podcast sits at the center of his revenue universe. ONE STREAM OF INCOME Before you can create multiple streams of income, you need to get your first stream producing income. Focus on one before you launch others. There is power in focus. There is a saying that is contributed to Confucius. Then again, many sayings are. The saying is, "The man who chases two rabbits catches neither." When your focus is divided, you accomplish very little. Get your first stream of income working before you launch the next. You will find much more success. I suggest you start with the easiest stream of income. The easiest is the one that is easiest for you. We each have our own super power. Leverage your streng

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