Sinopse

Small business marketing insights from best selling author John Jantsch and business leaders around the globe.

Episódios

  • How to Create Online Course Business Success

    How to Create Online Course Business Success

    07/05/2020 Duração: 29min

    In this episode of the Duct Tape Marketing Podcast, I interview Danny Iny, founder, and CEO of Mirasee and author of his latest book Teach Your Gift: How Coaches, Consultants, Authors, Speakers, and Experts Create Online Courses Business Success in 2020 and Beyond.   

  • How to Serve Your Ideal Clients More Successfully

    How to Serve Your Ideal Clients More Successfully

    06/05/2020 Duração: 11min

    In this episode of the Duct Tape Marketing Podcast, John Jantsch Discusses the art of serving your best clients better.

  • What we are missing in the virtual world

    What we are missing in the virtual world

    05/05/2020 Duração: 31min

    John Jantsch interviews Steve Blank on the Duct Tape Marketing Podcast. 

  • Heres to Empathy in Business

    Here's to Empathy in Business

    28/04/2020 Duração: 24min

    John Jantsch interviews Minter Dial on the Duct Tape Marketing Podcast about his book Heartifical Empathy: Putting heart into Business and Artificial Intelligence.

  • Elevate Your Brand Visually with Easy Design Editing

    Elevate Your Brand Visually with Easy Design Editing

    23/04/2020 Duração: 24min

    On this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Payman Taei, founder of Hindsight Interactive and Visme. 

  • Shift Your Marketing for the New Normal

    Shift Your Marketing for the 'New' Normal

    22/04/2020 Duração: 25min

    John Jantsch interviews Mark Sanborn on the Duct Tape Marketing Podcast about his book The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into Extrordinary.  

  • How to be a Leader for the Future and Co-Create

    How to be a Leader for the Future and Co-Create

    21/04/2020 Duração: 19min

    Duct Tape Marketing's John Jantsch interviews Keith Ferrazzi and discusses his book, Leading without Authority: How the New Power of Co-Elevation can Breakdown Silos, Transform Teams, and Reinvent Collaboration.

  • Reinvention in Your Business to Thrive

    Reinvention in Your Business to Thrive

    16/04/2020 Duração: 25min

    Alex Kantrowitz joins us on the Duct Tape Marketing Podcast to discuss his new book 'Day One'. At Amazon, 'Day One' is code for inventing like a startup with little regard for legacy. Day Two is, in Jeff Bezos's own words, is 'stasis, followed by irrelevance, followed by excruciating, painful decline, followed by death.' Most companies today are set up for Day Two. They build advantages and defend them fiercely rather than invent the future. But Amazon and fellow tech titans Facebook, Google, and Microsoft are operating in Day One: they prioritize reinvention over tradition and collaboration over ownership.    

  • Investing in Yourself and Your Team to Grow Your Business

    Investing in Yourself and Your Team to Grow Your Business

    15/04/2020 Duração: 19min

    Entrepreneur Steve Bousquet took his college job mowing lawns and transformed it into a successful business with thousands of customers. He stops by to talk about the learning curve that comes with founding your own company. As he shifted from technician to owner, he learned a lot of lessons about leadership, finance, culture-building, and more. He shares some of these lessons and talks about the importance of investing in you and your team's growth in order to build a company your customers love.

  • Driving Innovation with Business Testing

    Driving Innovation with Business Testing

    14/04/2020 Duração: 26min

    Business theorist, author, and speaker Alex Osterwalder discusses his two newest books, Testing Business Ideas and the upcoming The Invincible Company. Both books are part of a series focused on helping leaders undertake business modeling and testing within their organizations. Great business testing leads to true innovation, but most leaders don't understand how to apply the scientific method in their businesses. Osterwalder shares what any owner or entrepreneur can do to build their innovation muscle.

  • Uncovering New Possibilities in the World of Marketing

    Uncovering New Possibilities in the World of Marketing

    09/04/2020 Duração: 27min

    Ben Shapiro is a marketing strategy consultant and the producer of several popular podcasts. Marketing is always changing, but with change comes possibility. Ben discusses his own career journey and provides advice for others who are trying to navigate and discover opportunities in today's marketing world.

  • Knowing What to Fix Next in Your Business

    Knowing What to Fix Next in Your Business

    08/04/2020 Duração: 26min

    Entrepreneur, speaker, and author Mike Michalowicz sits down to discuss his latest book Fix This Next: Make the Vital Change that Will Level Up Your Business. All too often, Michalowicz sees businesses that are putting out fires or taking on the wrong challenges. He's developed a system for assessing a business's real needs that can help leaders and entrepreneurs hone in on the most pressing issues that, once fixed, free you up to create growth in your company.

  • Why Great Leaders Stay Curious (And How to Do It)

    Why Great Leaders Stay Curious (And How to Do It)

    07/04/2020 Duração: 27min

    Michael Bungay Stanier returns to the Duct Tape Marketing Podcast to discuss his latest book The Advice Trap: Be Humble, Stay Curious & Change the Way You Lead Forever. So many leaders feel great pressure to have all the answers. But in reality, when leaders embrace curiosity and pause before giving advice, they build much happier, healthier, more effective teams. Bungay Stanier shares why that is, and what leaders can do to cultivate their curiosity.

  • Are You Ready for the Era of Context Marketing?

    Are You Ready for the Era of Context Marketing?

    02/04/2020 Duração: 26min

    Mathew Sweezey, Principal of Marketing Insights at Salesforce, stops by the show to talk about the concept of context marketing. Mathew contends that the old, messaged-focused way of marketing has gone the way of the dodo. We've now entered the era of context marketing. He explains what exactly that means and provides tips to help small business owners and marketers succeed in this new environment.

  • Creating Promotional Products That Make an Impact

    Creating Promotional Products That Make an Impact

    01/04/2020 Duração: 25min

    Mark Graham and Bobby Lehew of commonsku, a company that creates software for the promotional products industry, are today's guests on the Duct Tape Marketing Podcast. Promotional products are sometimes brushed aside as frivolous, but Graham and Lehew contend that when products are designed with intent and creativity, they can add tremendous value for a brand. Tune in to learn more about the power of a great promotional product and to hear stories of some great products in action.

  • Building a Culture of Trust and Belonging

    Building a Culture of Trust and Belonging

    31/03/2020 Duração: 23min

    Leadership expert, speaker, and author Mike Robbins has spent his career studying company culture and what goes in to building a successful organization. Robbins has identified the pillars that allow any team to grow trust and work together, and he shares them in his latest book We're All in This Together. On this episode, Robbins walks us through these pillars and shares some simple steps any leader can take to begin to craft a stronger company culture.

  • Finding Success and Whole-Life Wealth

    Finding Success and Whole-Life Wealth

    26/03/2020 Duração: 20min

    Rock Thomas is a motivational speaker, best-selling author, and podcaster. After achieving his own financial success, he looked around and noticed that many others who did well in business struggled in their personal lives. Realizing that financial success was only part of the picture, Thomas set out to motivate people to uncover ways to access their whole-life wealth - financial, physical, emotional, and spiritual. He stops by the podcast to share some inspiration for those of us who are looking to reframe the way we think about ourselves in order to achieve new levels of success.

  • Becoming Your Best Virtual You

    Becoming Your Best Virtual You

    25/03/2020 Duração: 22min

    Virtual tools to help facilitate remote work have suddenly become a major focus for many business owners. I've been using some great work-from-home-friendly tools for years, and I wanted to share my go-tos for everything from video recording to collaboration to file sharing. These tools can help you stay in touch in the immediate future, and you may find that you like them so much, you decide to keep them around even when business returns to normal.

  • The 5 Steps to Writing Persuasive Copy

    The 5 Steps to Writing Persuasive Copy

    24/03/2020 Duração: 26min

    Many small business owners struggle with copywriting. How do you create a message that resonates with your audience but doesn't come off as too salesy? Author, speaker, and marketing expert Anik Singal has helped hundreds of thousands of entrepreneurs to grow their businesses. Today on the podcast, he shares his foolproof, 5-step process for writing copy that builds connection and gets you to the sale.

  • Timeless Habits for Cultivating Success

    Timeless Habits for Cultivating Success

    19/03/2020 Duração: 23min

    Stephen M. R. Covey, Global Practice Leader at the Global Speed of Trust Practice, visits the podcast to discuss his father's timeless book The 7 Habits of Highly Effective People. The book was published decades ago but remains an incredible guide for individuals of all ages and backgrounds who want to learn how to achieve their goals by building connection and becoming more compassionate, thoughtful members of society.

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