Strong Suit Podcast

How does a startup with a dozen people change a monolithic industry? Simple (but not easy): Hire for DNA Fit And Brian King does it consistently. He's CEO of Realto, the Kansas-based Private REIT (Real Estate Investment Trust) marketplace. Brian & his team saw a gap in the market: there were limited options to buy and sell privately-held real estate. So they created one. Now, what used to be a manual paper-laden process is streamlined to days instead of months. And he's onto something big.... Investors include KCRise & Firebrand Ventures. In this 20-minute conversation, Brian reveals how he & his team hire primarily for DNA Fit (even before skills & competencies). And why it's helped them change an industry.