Google Cloud Platform Podcast

This week, Max Saltonstall and Stephanie Wong go behind the scenes at Google Cloud with Gabe Weiss and Anita Kibunguchy-Grant to learn how new products move from idea to market. To start, our guests walk us through a typical end-to-end life cycle as Google creates new and exciting products for users. Starting with a problem sometimes brought to light by users, a solution is workshopped, and a team is brought together to tackle the issue. Once the product is workable, Gabe and his team step in to evaluate and pass it on to Anita for market launch. With examples like BigQuery Omni and AlloyDB, Anita and Gabe walk us through a real launch scenario, from naming the product to promotion and observing the satisfying impacts of a product solving real-world problems. Anita details the three phases of a product launch and which teams are involved. The phases are pre-launch, during launch, and post-launch. In pre-launch, things like naming and messaging are crafted, priority is assigned via tier assignment, and plans a