Church Brand Guide Podcast | Logo, Website, Video, And Design

You will get tips for creating a sub-brand as I share the example of branding a men's conference. Tip: Create sub-brands only for significant events that reach many people. Otherwise, use the church's brand standards (colors, fonts, etc.) to create smaller event promotions. Tip: Have a target audience avatar for the event, so you choose your design elements and messaging specifically for that person. Tip: Create a simple brand guide that defines color values, fonts, and a logo that is consistent across all media. Listen to learn more.  See the case study of the brand here: https://churchbrandguide.com/tip-for-creating-a-sub-brand-for-a-mens-event/