Saas Open Mic By Chartmogul

Running Pricing Experiments with Marc Boscher of Unito

Informações:

Sinopse

In this episode of the SaaS Open Mic we discuss:How initial pricing models can be challenging and ultimately need to changeReaching price to value alignmentMaking the final decision to switch to a different pricing modelThe three dimensions of pricing experimentation and when to apply A/B testingThe metrics that SaaS businesses need to keep an eye on during pricing experiments