57 Brand Haikus
Brand Haiku #20: Naming Your Brand
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Mais informações
Informações:
Sinopse
It is very expensive to change the name of a brand. Customers are lost. Markets become confused. Competitors have a new advantage. Choose a name that describes your business. Create one that clearly, crisply differentiates you from your competitors. And you must own the .com—the top-level domain for commerce.
