57 Brand Haikus
Brand Haiku #19: Why Brands Fail
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
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Sinopse
When the brand fails, the business fails—because customers buy brands not companies. There is a recognized set of failure-factors for brands: Customers have more contemporary choices A discontinuous innovation enters the category and the market The functional and emotional benefits of ownership have lost their significance When business declines—invest in the brand.