Leftfoot - Legal Business Development

Delivering Solutions to Clients with Javier Fernandez-Samaniego     The following highlights points from our discussion with Javier Fernandez-Samaniego, the Managing Director of Samaniego Law; an alternative Iberoamerican law firm. Firms as Aggregators Alternative firms offer a different structure for the delivery of legal solutions focusing on delivery as an aggregator of solutions.  This includes specialties not typically part of a traditional firm; non-legal services, technology, and outsourced solutions.  Offering overall consultancy and technology solutions within a firm often appeals to the General Counsel who doesn’t trust the disparate pieces but trusts the judgment of the alternative firm to provide a combination of services to assist in the resolution of business problems or facilitating business improvements. Offering clients the coordination of and collaborative solutions is the way of the future.  Lawyers who think broadly and provide business solutions to clients, build trust and foster long