Spinalcolumnradio - Chiropractic Interviews, Philosophy, History, Politics, Comedy | Spinal Column Radio For The Chiropractor

"Early to bed. Early to rise. Work like hell and ADVERTISE!" These words from our profession's developer still echo throughout chiropractic. From the beginning, we chiropractors have been avid marketers — we've had to for our very survival. It's always been a sink or swim situation. And it will continue to be this way until our individual advertising and marketing efforts rise above the level of promotion-for-self. The message that we promote must be BIGGER than ourselves; it needs to go beyond that of self-promotion. Never in history have we had the opportunity like we do now to tell our story in a way that allows us to not only touch our community, but the whole world at the same time. The Internet gives us this ability. And so through mediums such as blogs, videos, podcasts, graphics, and social media, we can now begin to brand ourselves as chiropracTORs — not for ourselves — but for chiropracTIC. Because it is through this type of "bigger than self" promotion that we can truly begin affect change in