57 Brand Haikus
Brand Haiku #17: Smaller Brands—Smaller Data
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Mais informações
Informações:
Sinopse
Big data—quantitative research—is the province of big brands. Smaller data—qualitative research—is the province of smaller brands. Conduct ten one-on-one interviews with your primary target customers. Each interview should be about fifteen minutes and recorded with the permission of the interviewee. Smaller data equals big data.
