Saas Open Mic By Chartmogul
Replace Your Sales-Led Motions with Product-Led Growth with Userflow's Esben Friis-Jensen
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:27:34
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Sinopse
Userflow lets your team build customized in-app tours, checklists and surveys, without code. It’s a tool to help drive onboarding and trial conversions. It was a conscious choice of the Userflow team to focus on product-led growth from day one. They try to avoid hiring people to solve problems and look into improving the product instead. “The essence of product-led growth - it’s an approach where you think product first instead of people first.”Topics covered in this episodeWhat is product-led growth and what is the difference between product-led and sales-led growthThe SaaS industry maturing into PLGHow too much customization can make it harder to move away from sales-led motionsExamining if PLG is working within a companyHow to tackle support questions proactivelyThe best tools for product-led growthLinks and ResourcesEsben Friis-Jensen on LinkedInEsben Friis-Jensen on TwitterUserflow Listen to the episodeAs always, you can find this episode — along with all previous episodes — in your podcast player of cho