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Flipping the Agency Model on Its Head with John Thornton from Black Propeller

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Sinopse

John and I sit down to talk about the success he’s seen running his agency like a subscription business, and: Agency versus subscription modelHIstorical data and billing practicesLTV, ARPA, and other SaaS metricsTracking lead source and its contribution to revenueChurn and customer retentionTracking custom attributesPricingResources Black PropellerJohn Thornton on LinkedinBlack Propeller on Twitter