AQ's Blog & Grill

What does successfully breaking into an untapped market actually look like? How do you do it? How do you bring a product to market that the market is ready to adopt right away? You ask the market. What sets Bridgit apart from so many other companies, and what has made them so successful, is that they went to their customers first. Before they ever had a business plan or a product - before they ever wrote a single line of code - they hit the pavement. Lauren Lake (Bridgit COO) and Mallorie Brodie (Bridgit CEO) would pop by construction sites early in the morning all over the city, with coffee and donuts and they talked to the people that would be consumers of their product. They spent their first 6 months in business “understanding the needs, building simple prototypes and validating those with people before actually investing and building the real product“. And that became Bridgit’s methodology - step by step, one piece at a time, following the research and the needs of those they were serving.   In this epis