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Different neighborhoods appeal to different demographics, as Kevin Ortner shares. Knowing who your demographic is for a rental property can help you determine what renovations need to be done and how to market the property effectively. If a property is by good schools and parks, the demographic could very well be different from a property closer to the city. Take into consideration who would want to live there. In addition, more millennials and Gen X’ers are renting instead of buying these days. To learn more about our Investor Fuel Real Estate Mastermind, please visit InvestorFuel.com.