Young Pr Pros

Who can relate: you introduce yourself to an acquaintance at a friend's party. They ask you what you do for a living. You say you work in PR. You get a blank stare and most people respond with: oh so like advertising, or my personal favourite, you must spin the media. Well Young PR Pros has had enough, so we sat down as a team and put together our own definition. First, we reviewed a few definitions pulled from various sources online. Public Relations Society of America: Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics Canadian Public Relations Society: Public relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve mutual understand, realize organizational goals, and serve the public interest Entrepreneur.com: using the news or business press to carry positive stories about your company or your products; cultivating a good rela