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Discussion with Boston University's Dustin Supa on sharing research, and the importance of bringing Public Relations research to the forefront. Better PR Now provides clarity so business leaders can communicate strategically, which creates competitive advantages for the business by creating favorable conditions that maximize long-term profits, by growing mutually beneficial relationships with the people you most depend on (employees, customers, suppliers), which creates opportunities (leads, sales, business intelligence) and reduces costs (employees, customers, litigation, regulation). Better PR Now provides communication strategy for executives.