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008 - You really need a Reputation for Integrity
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:23:15
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Sinopse
PR veteran Deb Radman explains the value of non-traditional hires in public relations, the power of intuition, and the necessity of courage. She explains how PR nightmares come from bad decisions. She presented the James C. Bowling Executive-In-Residence Lecture Series in the University of Kentucky’s Department of Integrated Strategic Communication. She also draws on lessons from Harold Burson, Richard Edelman, Betsy Plank, CKPR and the USO.