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I'm joined by Jake Eisenberg, president of Reach Digital Group. Jake shares his approach to local marketing and explains how he uses social media to boost lead generation and acquire solid leads. His company specializes in helping local businesses, but his approach works for national brands as well.   Q: Jake, you're president of the Reach Digital Group. How did you get into this business and why did you choose to start your own agency?  Originally, I got started with a mixed martial arts blog that I had in 2009, before MMA really took off. This website was gaining a lot of traffic, and I was generating money through ad revenue, and I saw how to bring new traffic in. I started getting familiar with search engine optimization and started thinking to myself, "What are other ways that I can bring this up?"  As I was going through school, and working, and all these other things, I started working on other projects and I stumbled across doing some e-commerce websites, and I got familiar with doing Google AdWords.