Frontier Academy Book Club

The Startup Way: How Modern Companies Entrepreneurial Management to Transform Culture & Drive Long-Term Growth

Informações:

Sinopse

What does the company of the future look like? How can you build one? How can you transform an existing company into one? Eric Ries came up with great answers to those questions in his book, The Lean Startup, and elaborated on practical applications in The Startup Way.The momentum of these ideas also gave rise to a business, Lean Startup Company. We sat down with CEO and Co-Founder of Lean Startup Co., Heather McGough, and their Director of Business Development, Stacy Conlon.We discussed how to apply entrepreneurial practices to drive innovation, how to make entrepreneurship a core function of every organization, and the importance of a startup mindset.