The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Sellers have a bad reputation as people who are artificial and only concerned about themselves, but in order to succeed, you must focus on selling from the heart. Larry Levine has spent 30-something years in the trenches of B2B work, and he recognized some glaring weaknesses in sales teams he worked with. He values authenticity and he points to it as a big disconnect for many sellers. But it isn't just sellers. Think about how many times you've run into a friend you haven't seen in a while, and you toss out the phrase, "we should do lunch." It doesn't usually mean anything other than "I'll see you when I see you." Sellers must pay attention to their words. Use your words The words genuine, authentic, value, and trusted advisor prompt the follow-on question: "What does that mean?" Start by leading an authentic lifestyle. Think about this: When you say you're a salesperson or an SDR, you're already behind the 8-ball already in the minds of your clients and prospects. For every great sales professional, there ar