The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Even if you’ve been selling for years, it’s possible that you’ve overlooked some ideas that will help you perform better, like working to shorten the sales process with video.  Today we’ll discuss some ideas that will help you shorten your sales cycle and some ways to use video to accomplish it. I’ll also share a real-life example from one of my clients to demonstrate how effective it can be. POWER OF VIDEO Video is so simple and so powerful that it’s hard to imagine that some people aren’t taking advantage of it. We’ve talked about it on The Sales Evangelist for months because it’s a powerful tool that’s available to every seller. I recently read a study that showed that 7 out of 10 B2B buyers watch a video somewhere in their buying process. So 70 percent of buyers are watching videos that are usually generated by the marketing department. But why aren’t we in sales using it as well? It’s simpler for the buyer to consume, and it isn’t difficult for us to make them. PREVALENCE OF VIDEO Videos are everywhere a