The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Smart sellers can make social media work for them by building a personal brand, giving value, connecting with others, and growing their business. Andy Storch is a consultant and coach who is always learning new things about sales and who loves the freedom that selling provides. Though he says he still has a lot to learn, he has an advantage over many others because he's always trying new things. Because he has the confidence to experiment and discover what works and what doesn't, he has a leg up on a lot of other people. Personal branding Whether you're selling services or products, there are very few things that absolutely distinguish your offerings from other people's. In fact, customers can always find an alternative. In B2B especially, they are buying you. They want to do business with you. Relationships are so important for sellers which is why it's more important than ever to develop a personal brand. You must let people know who you are and create authority. To that end, Andy uses social media to let p