The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Human behavior plays a huge role in sales and understanding what makes people tick is one of the most important concepts sellers in all industries should seek to learn. Joe Sweeney has worn a variety of different hats over the course of his career, but he loves human behavior and he says it's the key to success in sales. Buyers You must understand why someone would buy your product. Joe's philosophy, as described in his book Networking Is A Contact Sport, is that networking, business, and sales are about giving and serving rather than getting something. People ask about the number one mistake that salespeople make, and it's believing that the process is about us. We think it's about our product. It's not. Joe gives talks all the time and he starts by saying, "You don't sell anything. What we do is help people get what they want." Instead, sellers tend to take the opposite approach and we talk about ourselves and our product. But your buyer doesn't care about that. All he cares about is whether your product c