The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

Many sellers understand the challenge of using emails to reach out to prospects, but Chad Sanderson tells us that using brief, compelling stories in sales emails can leave a memorable impression on a prospect who is inundated with noise. Chad has worked as a marketer, seller, sales leader, and entrepreneur, so he understands the perspective of everyone listening to this podcast. Email issues Chad points out that most emails suck. We're all connected to our devices and we're constantly inundated with impressions through Facebook messages, videos, emails, LinkedIn requests, and even WhatsApp or Snapchat messages. That doesn't even include impressions you get while watching television. The only way to effectively break through the noise is to put yourself in the other person's shoes. Everything is moving at a ridiculously fast pace, so if you never slow down enough to truly consider the other person, you'll probably fail to truly connect. You must connect with people in a way that's valuable from their perspecti