The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

TSE 1081: Leave People Better Off Whether They Buy From You or Not

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When you interact with your prospects, your goal should be to provide such great value that you leave people better off whether they buy from you or not. We've been talking about value all month, and today hypnotist Jason Linett talks about how people can change their thinking to grow their business. Growth isn't just about your platform but it's largely about how you tell the story to your audience. We often miss the power of a story and its impact on our potential customers. Help prospects win In almost every category, there are others out there who do the same work you do. Storytelling is the one thing that truly sets you apart from the competition so that you're no longer just a commodity. Your customers can go find another business coach or web designer, and even another hypnotist. Jason points out that he didn't get married by approaching a pretty girl at school and announcing that they were going to have children together. Instead, they built a relationship through the natural progression that occurs w