The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

When your prospects find 100 new email messages waiting for them on Monday morning, if your emails give no value, your prospects will never open them. If there's nothing in the subject line or the first sentence of the message to grab their attention, your prospects will probably never even open the message. Sellers must give thought to what their first sentence is saying to uncover how their emails are performing. Preview Consider your own email inbox. You're busy. You don't have time to read every single email that arrives in your inbox. If you've got 100 new messages waiting, you're not going to read them all. You'll travel the path of least resistance by eliminating as many as possible. Email content The subject line is crucial, so your goal is to minimize it as much as possible. Get to the point quickly with as few words as possible. Make sure the first sentence of your email relates to the subject line and make sure it has nothing to do with you. Avoid statements like "I have something I want to share w