57 Brand Haikus
Brand Haiku #16: Brand and Financial Portfolios
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
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Sinopse
In order to realize the desired investment objectives, financial portfolios are built with specific ‘categories’ of products. In order to realize the desired business objectives, brand portfolios are built with specific ‘categories’ of brands. To be successful, both brand and financial portfolios must be flexible, resilient, and mitigate risk.
