Vb Engage - Mobile, Marketing, & Technology Podcast From Venturebeat

Cathy Hackl, ad fraud, and what works in VR and AR

Informações:

Sinopse

This week, Travis and Stewart interview the awesome Cathy Hackl, who is helping big brands get real returns from VR and AR, even at this early "Wild West" stage of the game. Cathy schools us in what works, what doesn't, and what the future holds. In the news, we find out how TUNE is helping to end mobile ad fraud, discuss the latest in the Snapchat roller coaster (spoiler: it may have turned a corner), and discuss the good/evil impact of A.I.