Game Change: Business Of Massage Therapy

94: How to Raise Your Rates

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“Do I need to raise my rates?” Have you asked yourself this question recently? If you’ve figured out that this is our topic for today’s show, then you are probably already grimacing, but stick with me as we talk out this issue. This could be the show that brings more profitability to your business! Maybe you know you should raise your rates, but you just don’t know how to do it. Maybe you are afraid of how your clients will respond. I heard a motivational speaker recently who said that most of us who offer services are probably charging up to 30% less than what we should. Let’s explore the topic together. What you’ll hear in this episode: Why don’t we raise our rates? Most often, we’re too busy with appointments and forget to make adjustments based on inflation How do I handle raising my rates? Let your clients know ahead of time Encourage them to lock in lower rates with package deals Change rates on brochures, website, and ALL materials Things I noticed when I raised my rates: Clients didn’t complai