57 Brand Haikus
Brand Haiku #15: Brands and Counting
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Mais informações
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Sinopse
It is said that for most of human history, we have counted as follows: one, two, three, many. A brand should have three benefits, three personality traits, three features, three messages, and three points-of-differentiation. Any more than three is one too many. Any more than three does not count.
