57 Brand Haikus
Brand Haiku #14: Brands and Their Personalities
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Mais informações
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Sinopse
In the mind of the customer, a strong, favorable, and unique brand personality differentiates a brand from its competitors. We form relationships with those individuals whose personalities we enjoy and respect. So it is with brands. You must identify your three key brand personality traits.
