57 Brand Haikus
Brand Haiku #13: Brands That Self-Heal
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
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Sinopse
General Motors selling cars with known defects. Major League Baseball players abusing steroids. Martha Stewart guilty of conspiracy and obstruction of justice. These brands are self-healing because they share three attributes: Elasticity—competing in numerous sub-categories simultaneously Strong Competitive Positioning—preferred choice Archetypal Stories of Origin—foundational and shared myths