57 Brand Haikus
Brand Haiku #12: Brand and the 3 Cs
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
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Sinopse
Brand. Company. Competition. Customer. Your Company: brand defines the promise your company makes to its customers. Your Competition: brand differentiates you from your competitors in the minds of your customers. Your Customer: brand communicates the benefits of buying your products to your customers. Brand is your connective tissue.