57 Brand Haikus
Brand Haiku #11: What are Brands Best at?
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
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Informações:
Sinopse
Creating choice—you cannot be chosen unless you are a choice Simplifying complex purchasing decisions Signaling assurance and guaranteeing quality Commanding a price-premium Developing long-term customer loyalty Organizing markets for customers Communicating leadership There is no other asset, whether tangible or intangible, that can deliver this much value.