57 Brand Haikus
Brand Haiku #10: Who Needs a Brand?
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Mais informações
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Sinopse
Shareholders don’t. They invest in mutual funds that own hundreds of companies. Employees don’t. They work for companies that will pay them the most for what they know. But customers do. Don’t believe me? Try competing in a market without a brand. Customers choose brands—they don’t buy companies.
