Field Trip

Around the world, Nando's has over 1,200 restaurants and an employee base of 45,000 people who are proud to be part of the Nando’s family.  We sat down with Krista McLay, Manager of Brand Communications Strategy at Nando’s Canada, to talk about marketing strategy, what makes campaigns successful, and the keys to engaging restaurant staff in activating those campaigns. We quickly discovered that their saying, “behind most things at Nando’s is an extraordinary story”, holds true - especially in terms of their approach to the employee experience and building a family-friendly culture. From the names of their restaurants (‘Casas’) and staff (‘Nandocas’), to the Nando’s guest journey, storytelling is a key component to Nando’s brand and global success.