Scratch Entrepreneur

There is no one value more important to running a healthy profitable business than being yourself.  Maybe that wasn’t true 50 years ago, maybe molding to the established norms was how you succeeded.  But not today.  Today, authenticity is everything.  You don’t have to be polished or perfect, but you do have to be real.  Don’t get me wrong, if being yourself means wearing pajamas out into public and you’re the CEO of a high-end fashion company you may not stay CEO for long.  But, you may be the next marketing director of Pajamagram.    Sorting still happens, we aren’t simply immune to the inequality, the prejudice, the unspoken hierarchies of old.  But now more than ever, being yourself matters.  Today’s heros are youtube vloggers acting stupid and tech moguls that flying to Mars.  In politics, one of the world’s most pure marketing experiences, atheletes are speaking truth to power and power is saying whatever it damn well pleases whenever it wants.  Authenticity whether wholesome or heresy,   obnoixious or