Write With Impact With Glenn Leibowitz

Today I’m pleased to share a conversation I had recently with Dr. Simon Targett, the co-author with John Butman of the new book, New World, Inc.: The Making of America by England’s Merchant Adventurers. Dr. Targett holds a PhD in History from the University of Cambridge. He was a  journalist and editor with the Financial Times for over a dozen years, and later headed up the publishing arm of Boston Consulting Group before founding Thinking Cap Communications, a London-based strategic thought leadership and reputation management consultancy. Soon after its publication in March by Little, Brown and Company, New World, Inc. was named a “Best History Book of the Month” by Barnes and Noble. New World, Inc. tells the story of English merchant adventurers in the 16th and 17th centuries. In their search for China, where they hoped to trade woolen cloth, England’s chief export at the time, for China’s silk and other luxuries, they ended up establishing trading outposts and colonies in America. These adventurers, backe