V3b Internet Of Things

Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with guest Jeff Fromm, Executive Vice President of Barkley and co-author of Marketing To Millennials, for this week's edition of V3: The Internet of Things podcast as they discuss the challenges of marketing to Millennials.Everybody wants a piece of the Millennial pie. This conversation with Jeff will be awesome, and will not only help you figure out how you can do a better job understanding the Millennial mindset, it'll help you learn how to develop campaigns and initiatives they'll want to support and be a part of. We'll talk about:The three things matter that most to Millennials about the products they buy and use;The kind of messaging that works best with Millennials; What brands are getting right when it comes to marketing to Millennials and how they're doing that; What you need to watch out for when marketing to this target audience.