V3b Internet Of Things

V3 003: Social Selling and LinkedIn: A Powerful Duo

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Sinopse

Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with guest Andrew Kellam, a LinkedIn executive focused on social selling, for week's edition of V3 - The Internet of Things as they discuss the challenges of social selling and how sales teams can more effectively use the largest business social network to generate more leads and sales.  I've long been a LinkedIn fangirl and, especially for clients in the B2B space, spend a great deal of time talking with senior executives about the value of LinkedIn, training business development and sales teams on how to more effectively integrate LinkedIn into their lead generation and business development efforts and pretty much preaching the LinkedIn gospel. I believe that companies ignore LinkedIn at their own peril -- and for those who do, it's a wealth of untapped opportunity.  I've worked a lot with the team at LinkedIn and they do a great job talking with clients about the benefits of social selling in general, as well as the benefits that LinkedIn's soc