V3b Internet Of Things

Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with guest Wendy Scherer, managing partner of The Social Studies Group, a social media research firm, for week's edition of V3 - The Internet of Things as they discuss the challenges of social media monitoring and finding insights on a start-up budget.It's no secret that I am a huge believer in data based decision-making. The big companies have it easy; they subscribe to high-end, powerful monitoring tools and pay consultants or staff to constantly monitor the social stream for issues of concern, trends and ideas for marketing in their space, fans and detractors, and of course mentions of their brands.But not everyone (actually very few) have the resources -- financial or human -- to maintain expensive, deep, ongoing programs. But that's no excuse. You can -- and should -- find solid ways to gather and understand what is being said about you and your industry that are within your means.Wendy and I have worked together on all sorts of social resear