V3b Internet Of Things

Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with her guest Ric Dragon, author and CEO of DragonSearch, for this week's edition of V3 The Internet of Things podcast as they discuss the five modes of social media marketing and how you can factor these different modes, or approaches, into your integrated marketing strategies.When most people think of social media marketing, they lump it all together in their minds, and consider it community management. Wittingly or not, there are five major approaches to social media that all organizations use. They sometimes focus on one of those approaches, or may mix up a few.The five different modes, or approaches, are:Brand maintenance, including customer careCommunity management work, including internal and external brand ambassador programsInfluencer programsReputation and thought leadershipThe "big splash" creative campaigns, including viral mediaIn this episode of V3 Live, we'll cover the following:How you can use the above approaches in your own stra